When Antonio Preo founded Officine Meccaniche PREO he wanted to set solid basis for an ambitious project that over the 85 years of history of the company has become what we know today as PREO Srl.

The comapny logo has evolved over time, and today presents its last progect that represents its most radical and ambitious rebranding after 24 years from the previous one. 

Around the year 2000 the logo had already undorgone an important transformation becoming the brand with which the company is recognised worldwide. The introduction of a new logo, in this case, had accompanied the company change name. 

From three generations PREO Srl grows and renovates itself with its sight always to the future, keeping its roots and its values anchored to the ground.

The PREO logo, inspired from the consolidated background that has distinguished the company since its birth in 1938 want to definitively spread its wings, flying high, and looking at its future growth...always "leading the way".

Changing a logo is always a challenge for every company and PREO wanted to embrace it with open arms: the spirals from the old logo move away from the company name, meeting in a circular tricolor that gives tridimensionality, light and color to the "P" from PREO, company trade mark.